Callidos Nachhilfe Institute
Project Description
Callidos is a company which provides private teaching and tutoring lectures for students online as well as in their schools.
Callidos Nachhilfe Institute
Private tutoring for students
Germany, Metropolregion Rhein-Neckar
2015
My role
My role in this project as a UX designer was to take ownership of the website’s design, from concept to delivery. My responsibilities included: user research, wireframing, prototyping, usability testing, iteration and creating the website with wordpress.
Furthermore, I have worked in consultation with the client to find the best solution for their customers and their needs. The clients customer experience was the core as the website was designed and created. Furthermore, the clients customer journey is considered, too and the website guides fast to the call to action area.
www.callidos.com
info@callidos.com
Personas
These personas are fictional and represents the user group and the user.
Thinking in Products, not in Features
Treat websites like products. To get the website fast online was the priority, the website strategy was set based on the Jordi Romero’s MVP and Nikkel Blaase’s product thinking frame work.
Designers and Customers
A constant back and forth meetings with the customer right from the initial phase had helped me to identify the possibilities and to build a trust in the design directions as well as decisions.
SWOT Analysis – Strength, Weakness, Opportunity, and Threat
What Is SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry.
The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
Key takeaways:
- SWOT analysis is a strategic planning technique that provides assessment tools.
- Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas.
- SWOT analysis works best when diverse groups or voices within an organization are free to provide realistic data points rather than prescribed messaging
What Is SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry.
The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
Key takeaways:
- SWOT analysis is a strategic planning technique that provides assessment tools.
- Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new ideas.
- SWOT analysis works best when diverse groups or voices within an organization are free to provide realistic data points rather than prescribed messaging
Information architecture
Sitemap of Callidos website
User Interface Animation
Here we have a gif animation from Callidos website.
User Interface Design
User Interface Design: Callidos website was designed with many tools, like Adobe Photoshop, Adobe Illustrator and Sketch. In addition, I have used wordpress to build the website.
This site is the landing page of Callidos – Mehr als Nachhilfe.
This site shows the founders of Callidos – Mehr als Nachhilfe.
Schedule an appointment with Callidos – Mehr als Nachhilfe.
Contact Page
This page shows the call to action area of Callidos – Mehr als Nachhilfe.
Responsive Design
Here you can see the mobile version with responsive design.
What next?
“A successful product is never done or perfect” – Geoff Teehan, Product Design Director at FB
The above quote is so true. A product/website is never done and the challenges evolve once it is out into the market.